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ROLE: Creative Direction, Art Direction

Toy unboxing videos get millions of views online. But in real life, millions of American children are at risk of unboxing something dangerous: an unlocked gun. Actually, 8 kids are shot every day by a misused or unlocked gun found in the home - and with COVID-19 restrictions keeping more kids at home that risk may be rising. So, careful. Because if it’s unlocked, it can be unboxed. (Note: This video was age gated to be addressed only to the right target)

| ONLINE VIDEO | ººº

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ROLE: Creative Direction, Art Direction

In order to call attention to the struggle of people living with schizophrenia, we opened a pop-up shop in New York City for the holidays, and invited healthcare providers, caregivers, and patient advocates to attend the opening. The space was designed to look like a furniture store, with a twist: everything was in chaos. Our window display and showrooms were based on real living rooms and bedrooms of people with schizophrenia. Piles of clothes, pizza boxes, dirty dishes, and other clutter filled the space, immersing visitors in the daily struggles of those with this condition. The activation was a such sucess in New York City that we later were requested by client to create an Europe version of this idea. We did it in Milan/Italy, where we brought to life an AR experience.

| NEW YORK DISPLAY / CASE STUDY | ººº

| MILAN AR EXPERIENCE / CASE STUDY | ººº

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ROLE: Concept, Art Direction, Design

When JEEP® was launching in Brazil, Ford EcoSport needed a campaign powerful enough to connect with all nature lovers. So, we created a virtual community and campaign called #filhosdamaenatureza(#ChildrenOfMotherNature), where we reminded people how much Mother Nature wishes her children to grow up free. We encouraged the target to embrace the campaign and share their own experience into the nature.

| TV SPOT | ººº

| SOCIAL MEDIA | ººº

| INSTAGRAM | ººº

To celebrate the Mothers Day, we created an "Instamission" asking people to take a picture with the Mother Nature and post it with the hashtag #filhosdamaenatureza (#ChildrenOfMotherNature). Thousands of people did it.

| POSTERS | ººº

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ROLE: Creative Direction, Art Direction

Every gun tragedy in the U.S. triggers a national debate that quickly fades. A new generation of Americans, led by Parkland students survivors, needed help to keep the gun violence conversation on the main stage. So, in order to bring the attention they needed, we turned an instrument of violence into an instrument of hope and put a call out for musicians all over the country.

| CASE STUDY | ººº

| PERFORMANCES | ººº

| THE INSTRUMENT | ººº

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ROLE: Social Media Content, Art Direction, Design

In honor of the 150th Anniversary of the distillery, we hid 150 prize-filled barrels all over the world. Each hiding spot was revealed through series of Facebook clues taking the form of vintage photography. Participants should find the modern day locations of these old photos, some of which have changed quite a bit over the years, whereas Jack Daniel’s has remained relatively unchanged since inception. The executions were conceptualised and designed as videos, posters, social posts etc. to drive people through the campaign. The results were great: • 203 million earned media impressions • 10% global fans growth • 11% global engagement • 122 million consumers reached.

| FACEBOOK VIDEO RELEASE | ººº

| SOCIAL MEDIA | ººº

We created sustaining social media content to promote the hunt and for markets to use in between clues.

| CLUE EXAMPLES | ººº

To reveal locations in 50+ countries, clues for the Jack Daniel's Barrel Hunt took the form of vintage photography.

| POSTERS | ººº

| WOODEN POSTERS | ººº

These map-inspired posters were made entirely from wood to raise awareness about Jack Daniel’s Barrel Hunt and to drive people to Facebook. They were given as prizes and featured in select bars.

| PUBLIC RELATIONS | ººº

Hundreds of web releases and TV news popped up all over the world. Fox News and Channel5 were just few of those.

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ROLE: Creative Direction, Art Direction

With markets getting hot again in 2021, most offices were affected by the same unexpected issue: the great resignation. Facing that scenario, Samsung showed executives a better way to keep their people happy. :)

| TV SPOT/OLV | ººº

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ROLE: Concept, Art Direction

S˜ão Paulo Creative Club (also known as Creation Club), is the biggest ad festival in Brazil. Every year, bringing new members to the club is one of their goals. So, in order to connect with the creative folks in our industry, we made an animation that brought up the funny but cruel reality of every creative in Brazil. Low budge, short time but high expectations.

| MAKING OF | ººº

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ROLE: Creative Direction, Art Direction

In US, 1 in 3 adults have prediabetes. Despite the fact there’s usually no signs for the disease, with early diagnoses prediabetes can be reversed - so most importantly, unlikely other bad events in life, prediabetes gives you time to react. With that in mind, we got inspired to put a call out for people taking the online risk test.

| TV SPOT | ººº

| MAKING OF | ººº

| POSTERS/OOH | ººº

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ROLE: Creative Direction, Art Direction

Ever since we were kids, clouds have been portrayed as villains bringing the storm, the shadows and fear. But HPE is redefining what the word cloud means, by providing cloud solutions that are bringing positive change to everyone’s life. The brand is literally rewriting the cloud story, which inspired us to reimagine one of the most iconic stories of all time: The Wizard of Oz. It was gratifying working on the creative direction of this audacious campaign, which allowed us to explore the message in different ways but always looking for a single goal: getting business leaders to break the uncertainty and join the cloud experience from HPE.

| TV SPOT/OLV | ººº

| SOCIAL MEDIA | ººº

| POSTERS | ººº

| MAKING OF | ººº

| ILLUSTRATIONS | ººº

In addition to “The Wizard of Oz” theme, illustrations were made to communicate HPE products and services - still encouraging our target to learn more about the cloud solutions - but this time in form of print ads, OOHs and animations.

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ROLE: Concept, Art Direction

Creating something memorable while facing a small budge was the biggest challenge of this job. To revert this scenario into something positive, we brought up an idea that could only make sense when considered a single TV insertion.

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ROLE: Creative Direction, Art Direction

When FCBCure rebranded, we took as our tagline: “Cure for the ordinary”. So, when we created an animation for the agency’s promotional video (with a very low budge), we knew our production had to be unexpected. That’s why we did it the old-fashioned way. By hand.

| ONLINE VIDEO | ººº

| MAKING OF | ººº

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ROLE: Concept, Art Direction, Design

Ford Motors was launching a new category of car in Brazil, a Fastback. The new Ford Focus Fastback was a car made for those who really enjoy a driving experience. So, in order to communicate that, we made a special test drive series (digital and real) on some of the best tracks in the world. We called it: Focus Fastback Drive.

| DIGITAL/CASE STUDY | ººº

| TV SPOTS | ººº

| POSTERS | ººº

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ROLE: Art Direction

The Ford Ranger is a vehicle for those who enjoy off-road adventures. That’s why we developed a special set of manuals that could provide more than just the regular informations, but also help the drivers to be safer and warmer in unexpected environments along the way.

| CASE STUDY | ººº

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ROLE: Concept, Art Direction

By the time it was launched in Brazil, Ford New Fiesta was a car full of innovations for its category. So, when the automobile industry started to talk about it, we could notice a recurrent word in most of the news and auto magazines: “AMAZING”. That led us to create the “Let yourself be amazed” campaign.

| TV SPOTS | ººº

An important note to the film above: Fernanda Montenegro is the most famous and respectful Brazilian actress of all time. Her appearance in movies and soap operas is always acclaimed.

| SOCIAL MEDIA | ººº

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ROLE: Concept, Art Direction

Every year Ford Trucks releases a calendar to be placed in factories and homes. But this time, we wanted to do more than just a conventional calendar, which made us to create a special edition. It became so special that our calendar was able to help truckers and their families to feel a little bit closer during the time they couldn’t be together. 

| CASE STUDY | ººº

| THE CALENDAR | ººº

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ROLE: Concept, Art Direction

The Sync Media System is one of the great features of a Ford vehicle, which can help drivers in a variety of ways - including safe driving. To remind its importance, we used some simple moments to highlight how relevant this feature can be.

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ROLE: Concept, Art Direction

By the time Ford Motor Company renewed all their vehicles in 2013, I had an honor of been challenged to create their next branding campaign. We were inspired by the greatest machine ever made.

| TV SPOT | ººº

| PRINT AD | ººº

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ROLE: Concept, Art Direction

Embracing the heat flavor of the drink and Jack Daniel's brand spirit, we created some playfull Jack Fire short videos and cinemagraphs, aiming the young target of the brand across social channels.

| MAKING OF | ººº