Hi, my name is Daniel Massih. 

As the SVP Group Creative Director/Art at IPG Group in New York, I bring over 20 years of experience in graphic design, film, social media/digital, activations, and strategic/conceptual thinking. Originally from Brazil and now a proud green card holder, I’ve had the privilege of working alongside incredibly talented teams across the U.S. at agencies such as Arnold Worldwide (Boston), Publicis, Grey, and Ogilvy New York, where I’ve had the opportunity to lead some of those. In Brazil, I sharpened my craft at leading agencies like LewLara/TBWA, Ogilvy & Mather, Borghierh/Lowe, and JWT.

Over the course of my career, I’ve had the privilege of collaborating with a diverse range of high-profile clients, including Ford, Samsung, Hewlett Packard Enterprise (HPE), Jack Daniel's, Citibank, Unilever, Pfizer, Boehringer Ingelheim, and the Ad Council. My work has earned recognition at prestigious international award festivals, including The ANDY Awards, D&AD, The One Show, Cannes Lions (with multiple finalists), Clio Awards, New York Festivals, Webby Awards, FWA, AWWWARDS, Reggie Awards, El Ojo de Iberoamérica, Clube de Criação (Brazil’s top advertising festival), Wave Festival, and more.

I’ve also had the honor of serving as a jury member for the New York Festivals Advertising Awards (Film Craft category, 2020) and the Health & Wellness category in 2024. Some of my poster designs were showcased at the MK&G Hamburg Museum (2016 – Sneakers: Design for Fast Feed), and my work has been featured in renowned publications such as Lürzer’s Archive, Shots, AdAge, AdWeek, Best Ads on TV, and more.

Thanks for visiting my website.

Get in touch.
+1 201.680.8616 • massih79@terra.com.br